Southern Californian Rick Owens began designing after a two-year period studying pattern cutting in Los Angeles, where he founded his eponymous label in 1994. For several years, he remained largely hidden from mainstream view, with a small but dedicated following within the underground scene. In the years that have followed, the fashion community has recognised Rick Owens’ singular ability to combine a gothic sensibility with the craftsmanship of couture and casual attitude of streetwear. Since relocating his label from America to Europe, Rick Owens has established a cult following drawn to his brutalist designs, asymmetry and profane attitude to modern pop culture and contemporary ritual. Throughout his decades in the industry, Rick Owens has established a dedicated following of fashion-forward supporters loyal to the brand’s disruptive philosophy, reflected in Owens’ own exploration of contemporary Western tribalism.