Founded in Tokyo in 2001 by Tatsuro Horikawa as a means to presenting film projects, the JULIUS label eventually developed its clothing line in 2004. Using black and grey as the main components of every collection - symbols of madness and pain, respectively - the label centers around Horikawa's love of art and architecture, which were integral to the brand's initial formation as an art project.
Tatsuro Horikawa describes his approach to fashion and design the following way:
I feel there are many different elements inside myself that contribute to the creation of a collection. I create the collection when these differing elements accumulate to such a point that they form into one exceptional vision or idea.
These elements are the following :
Art, Architecture, Music, Ambient Sound / Noise, Travel, Emotional Communication and my own internal creative urge. The aim is not only to create simply “clothing” but rather, to create and contribute to a person’s total life-style and existence.It’s a similar process to making a movie and a very sacred and profane thing. Sometimes the world of my imagination and vision becomes frayed and broken-down, chaotic and corrupt, the stillness sunk beneath loud vibrational noise, the purity and destruction contained within every Pilgrim.Its a sharp and metallic industrial mayhem.
Black is always the base of my creative palette. “Black” symbolizes the Avant-Garde and has a deep spiritual and noble meaning for me. I am obsessed by the image of “Black” in Japanese Religion , in Zen. It represents the crazy darkness hidden in the shadows away from the light. It is the total color of complete and utter grief.