Today the new Biru Baby music video was released, marking the final chapter from their "Ancient Call" album, which was released in March 2018.
But first, some back story:
Biru Baby is a Norwegian Sámi band who, according to themselves, offer a “genre mix described as “The Best Of Die Antwoord, Babymetal and The Prodigy”".
Their latest album, "Ancient Call", is an eight-chapter journey through Sápmi, Finnmark, and their inheritance as Sámis in a modern world.
For the making of "Inferno Awaits", we were asked to do all the styling, which we thought was a really cool project! Avant-garde, nordic noir and post-apocalyptic aesthetics meets the Sápmi indigenous culture!
With a mix of Gelareh Designs, Rick Owens, _JULIUS, Demobaza, Barbara í Gongini, The Last Conspiracy, Nobody Clothing, Skingraft Designs, ARMY OF ME, Ninna York, Thom/Krom and a few vintage pieces from our own wardrobes we ended up with what we feel represented the look and feel of two post-apocalyptic Sámi queens, a Sámi general and his crew.
Biru Baby: Iki, Hanna and Hell-G
Dancers: Live, Marie and Susanne
Director: Jim Hansen
Photographer: Benjamin Mosli
Still photographer: Per John Olsen
Styling: Maia // HEVN
Location: Snow Hotel Kirkenes, Finnmark
Watch the video here: